What is the future of children's toys?
It is no secret innovation is the only way forward, but what does that mean for children today?
Former Lego chief innovation director David Gram is in the country to talk to the Accelerate conference about innovation.
Mr Gram has spent the last few years gazing into a crystal ball to try and figure out the future of play.
He spoke to Duncan Garner.
Watch the video for the full interview.