Adidas have unveiled an intense advert for the recently launched new All Blacks World Cup jersey, full of screaming and black and white brooding.
Richie McCaw, Jerome Kaino, Dan Carter, Ma'a Nonu, Sonny Bill Williams, Israel Dagg, Sam Whitelock and Aaron Smith star in the 'Force of Black' commercial that uses images of cyclones, hurricanes and dilated pupils to ramp up the intensity.
A voiceover accompanies the commercial that's sure to get the blood pumping for many rugby fans.
After 45 seconds of heavy breathing, menacing scowls and sweaty brows, the players explode into a cataclysm of screams straight down the barrel of the camera, and the viewer's soul.
Watch the video to see the new 'Force of Black' advert and let us know if it makes you want to buy it by taking our poll.