It's been said that the Olympics are like Christmas - and that medals are the presents!
So far the Kiwi performance has been a bit Scrooge-like, but there's every chance a spending spree could occur in the days ahead.
While it's cool that the Olympics showcase fringe sports and also encourage participation, they're not some sort of collegial hug-fest.
The Olympics are the ultimate in high performance, where careers are defined and superstars are made.
Should we be disappointed in our two sevens teams? Or the equestrian team? Of course we should.
High Performance Sport New Zealand has forked out close to $140 million on elite sports between London and Rio. And there has to be results.
If they don't front up, then their funding will be slashed. We have seen that before in sports such as swimming and hockey.
Results = cash and cash = expectation.
Rowing and cycling, for instance, get around $5m a year. That's a lot of money.
The rowers train hard and are supremely dedicated but they travel the world doing their thing - as do the cyclists, with their training camps in Bordeaux etc.
And the cruel thing is there are no guarantees in international sport, and the line between success and failure can sometimes be micro seconds.
Take the equestrian team. They went from nowhere to gold medal contention, only to finish out of the medals.
If it was easy, we would all be there. For every Natalie Rooney there is a Linda Villumsen.
The men's sevens team is a particular disappointment, when you think they only beat Kenya during their campaign and were fortunate to even make the quarter finals.
The days of them dominating the world circuit seem a long time ago. Surely Sir Gordon Tietjens' days as national coach are now over as the sport looks to the future.
But they aren't alone in doing it tough.
The swimmers have had a poor games and will be relying on something special from Lauren Boyle in the 800 metres, while the Football Ferns and some of our rowers have felt the heartbreak of an early exit.
Traditionally, the Kiwi team excels in the final week of the Games.
The track cyclists, Lydia Ko, Mahe Drysdale, Murray and Bond, Lisa Carrington, Val Adams, Tom Walsh, Burling and Tuke, Powry and Aleh will no doubt provide the nation with a well needed boost in the days to come.
(Images courtesy of Gettys)
Fourteen medals is the benchmark for success these games. That's not a figure the media or fans have happened upon - that's the target set by High Performance Sport NZ.
But just remember Christmas isn't until December 25.
The Games aren't even halfway through - many fans will be hoping the pressies have been bought, but just haven't been wrapped or delivered yet.