NBA commissioner Adam Silver has said that the league will consider changing the length and the format of matches to suit millennial attention spans.
Ahead of last week's match in London between the Denver Nuggets and the Indiana Pacers, Silver noted that the league is taking a "fresh look" at the game including the number of time outs allowed by both teams and the actual length of the game.
"It’s something that I know all sports are looking at right now, and that is the format of the game and the length of time it takes to play the game," Silver told journalists.
"Obviously people, particularly millennials, have increasingly short attention spans, so it’s something as a business we need to pay attention to."
An NBA game is a total of 48 minutes. However including fouls, the ball going out-of-bounds, timeouts, quarter and half breaks, one game can last for up to two and a half hours.
Silver admitted that the NBA tracks the end of games very closely in order to find the most optimal ways to retain viewers.
"When the last few minutes of the game take an extraordinary amount of time, sometimes it’s incredibly interesting for fans, other times it’s not."
The NBA is widely regarded as one of the most fan-friendly leagues with the sport consistently changing to suit fan needs.
Newshub.
