Former Kiwis coach Graham Lowe thinks the Warriors need to look no further than home in order to turn around the fortunes of the beleaguered club.
The NRL side is in the midst of another disappointing season that will result in no finals football for the sixth year straight.
A seven-win, 14-loss record leaves the club languishing in 12th place with three games to play, only four points above the wooden spoon.
Lowe believes the on-going talk around lack of a winning culture at the club is on point but those seeds were planted more than 20-years ago when the club was formed.
The 70-year-old said the All Blacks are a prime example of a team that has built its culture through years of winning and playing at the highest possible level every single time.
"When you are considering culture you have to start with a few virtues that are absolutely critical," Lowe told the AM show.
"You have to have teamwork, pride, competitiveness, selflessness, commitment, humility all those things get put in place before you even start and everyone needs to buy into it.
Lowe added; "You can't see culture but if you go to the right place you can smell it.
"I look at the All Blacks if they lose the Bledisloe Cup, sure we will all be disappointed but that result won't ruin the culture of the All Blacks - they have a great winning culture.
"Culture doesn't mean you are going to win - it just gives you the opportunity to win.
Lowe said he was close to becoming the clubs first coach back in 1995 - he had all-but signed his contract, but reneged on the deal when the club informed him of their selection for the inaugural naming sponsor.
"They had decided to take DB as a main sponsor over Lion," Lowe said.
"So I said 'count me out.' Straight away they showed a chink - Lion Breweries had supported the game for 100 years .
"You have to show some loyalty somewhere."
That decision, for Lowe was an early indicator that the club's philosophy was misplaced from the get-go.
Lowe doesn't believe the club has recovered from failing to live up to having premiership expectations in its first season.
He is confident that if the right people are involved, they can turn their fortunes around reasonably quickly, but it all starts with building the right attitude among the players.
"In rugby league, the easiest thing is to win the game. The hard part is building the club, building what the club is all about - the heart, the trust, the pride, the history.
"Those are all the hard things.
"They have never quite got the jigsaw puzzle right.
"They have to make sure you have a coach who will get the players to play better than they think they can play."
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