After years of only having a "Like" button on Facebook, founder Mark Zuckerberg has today announced the social network will introduce a "Dislike" button.
Facebook has been working on the new feature for a while and hopes to launch it soon, according to Australia's Business Insider.
"I think people have asked about the dislike button for many years. Today is a special day because today is the day I can say we're working on it and shipping it," Zuckerberg said during a Q&A.
He said the social network didn't immediately design it that way because it didn't want it to become a Reddit-style system of voting up and down.
However, Mr Zuckerberg now says he has realised people aren't looking to downvote each other but rather to have the option to express feelings other than “liking".
It's surprisingly complicated to make an interaction that will be simple," he said.