According to a Spanish winemaking start-up company Gik, gone are the days of being asked: 'red or white?'
Instead, they want you to ask: 'do you have any blue?'
"Try to forget everything you know about wine. Try to unlearn the hundreds of protected wine designations of origin, the complex and demanding service standards and everything that sommelier said at a tasting course to which you were invited," Gik posted on their website.
To get the neon hue, a pigment found in grape skin, anthocyanin, is used as well as indigo, a dye extracted from the Isatis tinctoria plant. A non-calorie sweetener is added too.
"Gik is born for fun. To shake things up a little and see what happens. To create something new. Something different."
The team of six who created the product have no wine making experience. They are creative young people with no interest in tradition.
"They are in their twenties and have no previous experience. They have no fixed schedules. Their office is worldwide. They are not business people but creators: designers, programmers, artists and musicians."
Bottles sell for around $15 and are currently available in Spain, France, the United Kingdom, the Netherlands and Germany.