It should have been Conservative MP Boris Johnson's big day, setting out his path to become Prime Minister. Instead he was forced to watch former ally and current Conservative leadership candidate Michael Gove, the man who double-crossed him, launch his campaign for the top job.
Political promises continue to be pummelled. The Government's own economic goals appear to have been abandoned post-Brexit.
"Do you feel betrayed by Mr Gove?"
Mr Johnson - beaten, betrayed and no longer the heir apparent to 10 Downing St - faced a barracking to start the day.
It was followed by a bollocking at lunch, and more backhanders from his betrayer, "Brexecutioner" Mr Gove, as he launched his leadership bid.
"I came to realise this week, that for all Boris' formidable talents he was not the right person for that task," said Mr Gove.
Mr Gove is promising to clamp down on immigration, using a points system like Australia.
He's also promising £100 million more a week to the National Health System. In happier times with Mr Johnson, the pledge was £350 million.
"I know my limitations," said Mr Grove. "Charisma, I have none. Glamour, I haven't got it."
Post-Brexit promises and careers seem so easily dumped and destroyed. The Chancellor - the UK's Finance Minister - is the latest, after axing his prized goal of surplus by 2020 and with it his legacy.
"It's incredibly important we maintain fiscal credibility, that we are tough on the deficit, while being realistic about achieving the surplus by the end of this decade," said British Chancellor George Osborne.
In among the political pandemonium let's not forget what got us here in the first place - the EU referendum. But Britain is no closer to exiting the EU. In fact, even Mr Gove, who's campaigning as the big Brexiter, is saying the UK isn't going anywhere until at least next year.