At first glance, it seems a bit backwards - a conservation group is raising funds to buy a commercial shark-fishing licence at the Great Barrier Reef.
But the World Wildlife Fund (WWF) is doing exactly that, calling it a "new approach to conservation".
The plan is to buy the licence then retire it, blocking commercial fishers from targeting sharks.
"This will save at least 10,000 sharks each year, prevent dugongs, turtles and dolphins being killed as bycatch, and help the Reef heal after the worst coral bleaching in its history," says WWF-Australia conservation director Gilly Llewellyn.
It's one of five N4 licences in Queensland, which allow fishers to use nets up to 1.2km long to catch sharks and grey mackerel, as well as line-fish other species.
But the nets aren't picky with what they pick up, WWF says, instead "indiscriminately killing" anything that wanders into it.
"These enormous nets kill tens of thousands of juvenile sharks each year, including hammerheads which are listed internationally as endangered," Ms Llewellyn says.
Last year alone, it's estimated around 100,000 sharks were caught on the Great Barrier Reef.
And across the entire Great Barrier Reef, the shark catch increased by 81 percent from 2014 to 2015, according to data from Queensland's Department of Agriculture, Fisheries and Forestry.
If WWF is successful in purchasing the N4 licence for around AU$100,000, the group says thousands of shark lives could be saved.
While the previous owner of the licence hasn't used it for shark fishing since 2004, the decade before that saw an average of 10,000 sharks caught each year.
Sharks are particularly susceptible to fishing dangers because they mature slowly and don't have many offspring, Ms Llewellyn says.