He turned "You're fired" into his reality show catch-phrase, but it was Donald Trump who went up in flames on Saturday - or at least an effigy of him did, as part of Britain's annual bonfire night celebrations.
An 11-metre-high model of the Republican US presidential candidate was burned at a fireworks display in the town of Edenbridge, 50km south of London.
The sculpture showed Mr Trump, complete with his trademark mop of hair, holding his Democratic rival for the White House, Hillary Clinton, in a headlock, and sporting a pair of Mexico-themed boxer shorts.
"I think he would be quietly amused," artist Frank Shepherd said of his muse.
Britain celebrates the failed attempt to blow up the Houses of Parliament in 1605 by letting off fireworks and lighting bonfires with an effigy of the "Gunpowder Plot" leader Guy Fawkes on top.