Warning: This article contains language which may offend some people.
It's the kind of tourism slogan that would kick you right between the legs.
But contrary to earlier reports, a particularly crass line of merchandise in Australia's Northern Territory has not come from official sources.
A company that calls itself 'NT Official' released a range of t-shirts which boldly says "CU [in the] NT".
"The top end. Different from the bottom end," the merchandise reads.
Needless to say the slogan bears a remarkable closeness to a certain expletive.
The company's bold name lead many to believe the real Northern Territory government had truly embraced the bogan; Mumbrella reported that the shirts were official products from "the good folk at NT Tourism".
However, Suzanne Morgan, director of domestic marketing at Tourism NT, told Newshub that they are in “no way affiliated with the website or Facebook page of NTOfficial.com or any of their promotions”.
“We will not be commenting on this activity,” she said.
The shirts and singlets include images of crocodiles, kangaroos and barramundis.
Though it seems the merchandise is a grab for younger or cruder demographics, NT Official's website promises enjoyment for all.
"Whether you're young or old there's so much to see and do in the NT!" says the company's website.
"Grab your squad and jump in a fourbie and explore the top end!"