Morocco's state TV channel has apologised for a segment showing women how to cover up the marks of domestic violence with make-up.
A segment on Channel 2M's daily show Sabahiyat caused outrage among viewers when a make-up artist demonstrated the best ways to hide facial bruises.
The host told viewers: "We hope these beauty tips will help you carry on with your daily life."
Days later 2M released a statement apologising for the "error of judgement".
"The management believes that this section is completely inappropriate and has an editorial error of judgement in view of the sensitivity and the gravity of the subject of violence against women."
The channel promised to "take the necessary steps towards the people responsible for this error".
An online petition calling for Morocco's broadcasting watchdog to take action against the station now has more than 1500 signatures.
"As Moroccan women and as feminist activists in Morocco, and in the name of all Moroccan people, we denounce the message of normalisation with violence against women. We demand severe sanctions against this show, Sabahiyat, and the channel 2M," the petition reads.
Despite the apology, the segment is still available to watch as part of the day's broadcast on the show's website.