Sprinkling salt on a piece of steak has earned one Turkish restaurant owner a massive social media following.
Nusret Gokce, dubbed 'Salt Bae', is a handsome Istanbul-based butcher and owner of the popular restaurant chain Nusr-Et Steakhouse.
He's no stranger to Instagram, but it's his latest video of him seasoning a piece of meat in an unusual manner that's really taken off.
It's inspired remakes, fan pages and memes world-wide, and gained him more than one million followers.
Newshub.
