Sean Spicer came to the world's attention during his first media session as Donald Trump's press secretary, spouting what became known as 'alternative facts' about the crowd size at the new President's inauguration ceremony.
It turns out the 45-year-old has his own unusual collection of alternative facts, and that he is no stranger to well… strangeness.
Here are Sean Spicer's top five alternative facts.
He is addicted to cinnamon flavoured chewing gum
Mr Spicer just loves the spicy taste of Orbit cinnamon chewing gum.
Not only has he admitted that he chews through "two and a half packs by noon" (that's a staggering 35 sticks of the stuff before lunchtime), but that he also swallows the gum whole.
Spicer claimed his doctor told him swallowing the gum wasn't a health concern, as it simply "comes out the other end".
So Mr Spicer's gum addiction debunks the myth that swallowed gum stays in the human body for seven years.
That's not just myth-busting, that's alternative fact chomping.
He loves to dress up as the Easter Bunny
When Mr Spicer was the Republican National Committee's communications director during George W. Bush's term as president, he had the added responsibility of playing the Easter Bunny in the annual White House Egg Roll.
Mr Spicer took to the role with great gusto, but claims his time in the bunny suit was quite dangerous as it got "hot in there" and had "limited vision".
Once in the suit, Mr Spicer had a guide with him at all times to make sure he didn't accidentally walk into any of children celebrating Easter on the White House front lawn.
Oddly for Mr Spicer, the Easter Bunny was not allowed to talk to the children, so he couldn't divulge to them any alternative facts, period.
Mr Spicer is at war with Dippin' Dots ice cream
For Kiwis unfamiliar with Dippin' Dots, it is a cryogenically frozen ice cream product served in bead form. The Dippin' Dots slogan calls it 'The ice cream of the future'.
Mr Spicer is not a fan though, in 2010 he tweeted:
A year later he took great delight in informing his followers that Dippin' Dots was in financial strife:
Dippin' Dots is still around and doing a roaring trade.
If only they made it in a cinnamon flavour, then Mr Spicer might well get on board.
He defended Melania Trump by quoting 'My Little Pony'
Remember when Melania Trump appeared to steal parts of Michelle Obama's speech from 2008 when she spoke at the Republican National Convention last year?
Mr Spicer used the children's cartoon My Little Pony to explain the similarities:
"Melania Trump said, 'the strength of your dreams and willingness to work for them
"Twilight Sparkle from My Little Pony said 'This is your dream. Anything you can do in your dreams, you can do now.
"If we want to take a bunch of phrases and run them through Google, and say, 'Hey, who else has said them?' I can come up with a list in five minutes."
Shine on, you crazy, sparkly diamond.
His mistrust of the media began at university
While studying at Connecticut College in 1993, the College Voice newspaper published an article about him, but misspelled his surname Sphincter rather than Spicer.
The young and impressionable Mr Spicer was outraged, and called it "a malicious and intentional attack".
The paper insisted that the spelling of Sphincter rather than Spicer was an honest mistake.
Sounds like a bona fide alternative fact to me.