A Colorado man has died after choking on a giant pastry during a doughnut-eating competition.
Travis Malouff, 43, was participating in Voodoo Doughnut's 80-second half-pound doughnut challenge before his death.
He had been attempting to eat a doughnut the "size of a small cake", witness Julia Edelstein told ABC News.
Paramedics arrived but were unable to revive Mr Malouff, who died from asphyxia due to obstruction of the airway, the medical examiner announced on Monday (local time).
Mr Malouff died on the same day US student Caitlin Nelson died after choking in a pancake-eating competition at a contest at Sacred Heart University in Fairfield on Thursday.
Voodoo Doughnuts said in a statement the company was saddened by Mr Malouff's death and was cooperating with investigators, KUSA-TV reported.
"It's too much food for one person, even as the size that he was," said Ms Edelstein.
"That's too much for someone to eat. He was trying to force it down."