International bank HSBC prides itself on listening to its customers.
And when the British arm of the bank told customers they were thinking of updating their list of honorifics - it was no different.
The change was originally aimed designed to benefit the trans-community, giving them a right to be referred to as something other than their legal Mr/Mrs title.
The titles would be used in all communication between the customer and the bank, as well as on credit and debit cards.
The announcement was made in time for International Transgender Day and was celebrated across the LGBTI community in the United Kingdom.
The title 'Mr' comes from the term master, and Mrs comes from mistress.
In some cultures such as Iran they still refer to a Master's mistress as a slave, rather than using Mrs or Miss.
Below are the new HSBC honorifics. Do you identify with any, or is there another yet-to-be-created honorific you'd prefer to go by?
HSBC's new honorifics:
Mx (pronounced "mix" or "mux")
Msr (a mix of miss/sir)
Sai (pronounced "sigh")
Ser (pronounced "sair").