Samsung has delivered potentially the best social media burn ever by a company to a Twitter user.
Samsung Mobile US asked followers to tell it what their first photo taken with the new Samsung Galaxy S8 was.
A man known as "Edward" replied, "it was a d*ck pic," referring to the picture of his genitals.
Despite being among thousands of comments from followers, Samsung saw the comment and replied using a single microscope emoiji.
The reply has been liked and retweeted more than 180,000 times, however "Edward" says he found it funny and described the burn as "life changing."
"If you can't laugh at yourself then you're living life the wrong way," he tweeted.
"Edward" has put the ball back in Samsung's court, asking for the technology giant to hook him up with a new Samsung Galaxy S8 for free.
Samsung has yet to respond to his request, but maybe he will be more careful about what he takes pictures of next time.