The owners of a family-run UK theme park are in shock following the death of a young girl.
The 11-year-old was on the Splash Canyon rapids ride at when she fell into the water.
Director George Bryan says trained staff immediately attended to her.
Paramedics and firefighters were called after the girl fell in the water at Drayton Manor park in Staffordshire on Tuesday.
The girl, believed to be from Leicester, central England, was airlifted to hospital.
"Unfortunately, shortly after arrival at hospital the girl passed away," an ambulance service spokesman said.
Drayton Manor said it had closed the Splash Canyon ride after the accident.
It's the latest in a string of serious incidents at theme parks around the world in recent months.
In Australia, four people were killed at Dreamworld when their raft flipped in October last year.
And in the US, a boy was killed on a water slide in August.
Last year Merlin Entertainments, the world's second biggest visitor attractions group behind Walt Disney, pleaded guilty to breaching health and safety laws over a rollercoaster crash at its Alton Towers theme park that seriously injured five people in 2015.
Merlin, which blamed the accident on human error, was fined five million pounds (NZ$9,384,000) for the crash which led to two victims requiring leg amputations.