Penelope Gazin and Kate Dwyer found little to no success when they launched their company Witchy, a marketplace for artwork.
After many failed attempts they figured out what the problem was... they were women.
So what was their solution? To create a fake male boss - and sadly, it worked.
Social media presenter Aziz Al-Sa'afin wraps up the biggest trends of the day.
Watch the video for the full interview.