A white nationalist was fired from his job after being named and shamed on Twitter.
Cole White was identified as one of the protestors at the alt-right 'Unite the Right' march in Charlottesville, Virginia, at the weekend, which quickly turned violent.
The FBI has launched a civil rights investigation after a man allegedly rammed his car into a crowd of protesters, following the white supremacist rally.
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Mr White was identified by Twitter user @Yes,You're Racist, who has over 200,000 followers, and who later tweeted, "Cole White, the first person I exposed, no longer has a job".
After his employer Top Dog restaurant was alerted that Mr White had attended the rally, he was fired.
In a statement, the restaurant said they had been "inundated with inquires regarding the incident involving one of our employees that attendee the rally".
Mr White is one of several attendees exposed by Twitter users who used photographs from the event to identify members of the alt-right.
@Yes, You're Racist tweeted, "if you recognise any of the Nazis marching in #Charlottesville, send me their names/profiles and I'll make them famous #GoodNight AltRight".
Student Peter Cvjetanovic, 20, of Reno, was identified as the torch bearer who marched through the University of Virginia with hundreds of white supremacists and nationalists.
The Daily Mail reported that the political science and history major had travelled to the march "for the message that white European culture has a right to be here just like every other culture".
He defended his beliefs as a "white nationalist".
"I care for all people; we all deserve a future for our children and for our culture. White nationalists aren't all hateful; we just want to preserve what we have."
Other well-known names from the alt-right who were present include Richard B Spencer, co-editor of AltRight.com who was pictured being arrested after the rally turned violent.
Twitter user @FearsWilliam, who describes himself as being the 'charismatic leader of a white breeding cult', was captured doing the Nazi salute and later retweeted the photo which identified him at the rally.
Tim 'Treadstone' Gionet, aka 'Baked Alaska', a right wing internet troll was reportedly maced during the protests and his friend, Twitter user @millennial_matt was spotted holding a flaming torch during the march.
At least one person was killed and 19 others injured after a car was driven into the group of peaceful protesters on Saturday (local time), local police said.