A Toronto-based history professor has received a pleasant shock after his book received a boost in sales because it has a similar title to a new expose on the Donald Trump presidency.
The BBC reports Fire and Fury: The Allied Bombing of Germany, 1942-1945 suddenly topped Amazon bestseller lists on January 5, the same day Fire and Fury: Inside the Trump White House was released.
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Author Randall Hansen said he was shocked by the boost and believes the sales are being driven partially by people buying the wrong book, but also a viral tweet of his drawing attention to the phenomenon.
"Incredibly, sales of my [book] have increased. Will I owe a larger royalty cheque to Bannon & Trump? If so, the irony will know no limits. #FireAndFury," he wrote.
However while the bump may be enough to amuse it appears to not be worth too much monetarily, Dr Hansen telling the BBC: "I don't think I'm going to buy a cottage on the back of this."