Farmers has responded to criticism of a Facebook post that was accused of promoting anorexia, but stopped short of an apology.
The post, made on Friday, featured two thin models promoting clothing by Andrea Moore. Hundreds left messages on the post, expressing their disappointment.
The controversial post (Farmers / Facebook)
The company has since deleted the post, and published a statement thanking customers for their feedback.
"Please know it is not taken lightly and we in no way mean to promote an image for women in NZ to follow that could be regarded as unhealthy," the company said.
"We understand that no two bodies are the same and we always seek to show a range of body types throughout all our advertising. These images were supplied by the brand Andrea Moore as part of a wider campaign and were published by us. We will endeavour going forward to work closely with all our partners to ensure an appropriate image is portrayed."
No apology was made.
Newshub tried to contact Farmers earlier on Saturday, but was told no one would be available to comment until Monday.
Newshub.
