New Zealand's latest internet sensation is an anti drink-driving advertisement where a young man imagines being haunted by a dead mate offering him "ghost chips".
The advertisement has been on television since October 23 but it had already had more than 950,000 views on YouTube this afternoon.
It features a young Polynesian man "internalising a really complicated situation in my head" about whether to stop his drunk friend from driving.
Although he's unsure if a girl he fancies will think he's dumb if he stops his mate, he also imagines having to deal with his friend's family if his friend died in a car crash.
At one point he imagines his friend walking alongside him offering him chips, to which he replies "you know I can't grab your ghost chips".
In addition to the huge YouTube viewing, there are already multiple Facebook pages with "ghost chips" in the title.
Andy Knackstedt of the New Zealand Transport Agency (NZTA), which commissioned the ad, expected a good response but was surprised at how it had become a phenomenon.
"It's been picked up and it's got a life of its own and it's fantastic, because really you're looking at the young 15- to 24-year-olds who are in that space and that's who we're trying to reach with this message," he told the NZ Herald website.
The advertisement, part of NZTA's "legend" series, aims to get young people to speak up when a friend is about to drive drunk and uses humour rather than the more trademark graphic detail of the advertisements.
NZTA said more than 40 per cent of all drink-driving crashes involve drunk drivers under 24.
source: newshub archive