As Sweeney Todd: The Demon Barber of Fleet Street prepares for its opening night on September 17, its producers have decided to up the blood factor.
They've partnered with the New Zealand Blood Service for its Missing Type campaign, by hosting a blood drive at The Civic in Auckland on Wednesday, September 7.
The New Zealand Blood Service set the ambitious goal of attracting 10,000 first-time blood donors in August, and the Sweeney Todd team say they are keen to get behind the campaign.
"Sweeney Todd is a gloriously bloody production, so when we heard that the service was running a campaign for new donors at the same time we were preparing to put Sweeney Todd on stage, we were immediately keen to get on board," says director Stuart Maunder.
The Blood Service's national manager of marketing and communications, Asuka Burge, is equally as enthusiastic about the partnership.
"As part of the Missing Type campaign we aim to encourage 10,000 Kiwis to become first-time blood donors," she says.
"We still have work to do to reach this figure and having the support of the Sweeney Todd cast and crew is fantastic."
The blood drive runs at The Civic from 9am to 3pm on Wednesday, September 7. Appointments can be booked for this blood drive online or by calling 0800 GIVE BLOOD.
More information can also be found on the Missing Type website.
Newshub.
