More Wicked Campers could be pulled off the roads, with the Chief Censor still to review a number of slogans on its controversial vans.
Yesterday, three of the company's vans were banned from the roads.
Chief Censor Andrew Jack says that's just the start.
"I know the police have submitted more than three, these are simply the first ones that we've actually classified."
There are at least five others slogans being looked at, and decisions on them will be made "in due course".
Mr Jack says freedom of expression is important, but so is the need to protect the community from harm.
"What we're looking at is the harm that this type of material is likely to inflict on New Zealanders, and on young New Zealanders in particular."
The designs banned by the Office of Film and Literature Classification depicted Snow White, Scooby Doo characters and Dr Seuss characters using drugs.
"In essence, all three of these use characters that are well-known and loved by children to promote the use of restricted drugs. That's just not okay," says Mr Jack.
The decision said the "imagery on the campervans is a form of commercial promotion for Wicked Campers and, as such, is designed to be large and to have impact. The campervans are specifically intended to be displayed to a wide public audience.
"The classification of these campervans as objectionable removes all doubt as to their unsuitability for their intended purpose."
Wicked Campers could now be fined up to $200,000 if it uses the banned vans. Drivers could also face prosecution.
"If they are currently in possession in one of these vehicles, and they do commit an offence, police will be exercising their discretion around that, whether it's appropriate to prosecute them or whether in fact they should be looking… at Wicked Campers itself," says Mr Jack.
There have been a number of moves to crack down on the company:
National MP for Whangarei, Shane Reti, contacted Disney and Coca-Cola over Wicked Campers' use of the likeness of their products and trademarks. He says the companies were "very angry" over their use.
Mr Jack says although it's the first time the Chief Censor has had to look at vehicles, in terms of the content it's "business as usual".
"It's novel in the sense we've never done a vehicle before, but we've done lots of other interesting things like clothing items, t-shirts and billboards."
Wicked Campers was not immediately available for comment. Mr Jack, currently in Australia where the company is based, says he hasn't heard from them either.
Newshub.
