The use of the Haka as a marketing tool across the globe isn't necessarily a new concept.
Just this year we've had the Haka-rena and a French reporter go viral for their versions of the traditional Maori war dance made famous by the All Blacks.
Now an Italian football show called Tiki Taka is using it in a commercial for their next episode, leaving a lot of people on social media offended.
Apart from the obvious issue of an Italian football show using a custom made famous by the New Zealand rugby team, there also appears to be a didgeridoo, an icon of Australia's indigenous population, playing in the background.
Watch the video to see the full advert.
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