Don't ditch it, upgrade it. That's the mission of a Kiwi start-up technology company that wants to raise $250,000 so it can take on the big names and save the world.
It's called the The Module Project and its founders claim major consumer tech companies are treating customers and the planet with total disregard.
But to take on the giants it needs money, so on Tuesday Module is launching a crowdfunding campaign to raise $250,000 to get its first product built.
The product is a mobile wireless speaker called Decibel, which will be modular, so owners can upgrade, customise or recycle each part, rather than throw it away.
Module co-founder Ketzal Sterling says the goal is to design and manufacture the best technology products in many categories.
"Current technology products are missing the most important metrics of longevity and overall sustainability."
Mr Sterling says they are causing incredible environmental destruction and the companies manufacturing them do not care about our planet.
"Customers at the moment are buying a product that lasts a brief period of time, they are throwing it away or it's sitting in a draw and then they are purchasing the same thing again," says co-founder Vince Lovrich.
Module's offer is being listed on equity crowdfunding site AlphaCrowd.
The company is offering 1.2 million shares, approximately 10 percent of the company, for a maximum funding raise of $250,000. Each $1,000 investment will give investors 4800 shares.
Module plans to enter many product categories, from laptops to washing machines and perhaps even automobiles.
AlphaCrowd says it is the equity crowdfunding platform for digital and technology businesses.
It also carries a warning on its website saying that equity crowdfunding is risky, and that the usual rules for offering financial products do not apply to offers using the crowdfunding site.
Newshub.
