• View Shows
  • Catch up on

° °
  • The Paul Henry - TV3 New Zealand

    Paul Henry

    Weekdays 6am

  • Newshub - TV3 New Zealand

    Newshub Live

    Nightly 6pm

  • Newshub - TV3 New Zealand


    Mon-Thu 7PM

  • Three 60 - TV3 New Zealand

    Three 60

    Sundays 9.30am

  • The Nation - TV3 New Zealand

    The Nation

    Sat 9:30am / Sun 10am

Campbell Live

Gingers see red over ginger beer ad

Tuesday 31 Jul 2012 3:15 p.m.

An advertising campaign that tells parents who are cursed enough to have "ginger spawn" that they can trade them in for ginger beer has caused widespread offence.

One parent has taken a complaint to the Human Rights Commission, and the ginger beer company director has received death threats.

But an online poll shows more people find it funny than not.

So when does a campaign designed to shock cross the line into discrimination, and when should we all just lighten up?

Campbell Live sent our two redheaded reporters - Kate King and Natasha Utting to find out.

Watch the video for the full report.

Others Are Watching

comments powered by Disqus