Campbell Live

Piri Weepu bottle-feeding daughter blasted as 'inappropriate'

Monday 6 Feb 2012 7:58 p.m.

Earlier this year All Black Piri Weepu gave up his time to take part in a Smokefree advertisement made by the Health Sponsorship Council.

When the advert was edited together there was a two-second shot of Piri bottle feeding his six-month-old daughter Taylor.

Then the makers of the advert sent it out to a variety of advocacy groups asking for their input.

When Plunket, the New Zealand College of Midwives and the La Letche League all disapproved of the bottle-feeding pictures, they were removed.

The pro-breastfeeding groups said it was not the appropriate message to send.

Campbell Live’s Kate King reports.

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