Britain has banned an Yves Saint Laurent ad featuring an unhealthy underweight model.
The ad appeared in Elle UK magazine and featured a photo of the woman whose rib cage was visible and appeared prominent.
Natasha Devon, founder of the Self Esteem team, applauded the Advertising Standards Authority's decision.
"As a society, I do think we have a duty of care to our most vulnerable people and for anyone who has anorexia or bulimia or who has a mental illness, this is not going to have a good impact on them."
New figures show the number of hospital admissions across the UK for teens with ED has nearly doubled in the last three years.
3 Newssource: newshub archive
