When it comes to the election, what matters more: policy or personality?

It's been one of the most fascinating election campaigns in recent memory.

We've seen promises, attacks, back-tracks, resignations... but at the heart of it, does any of it really matter? What drives us to make our final choice?

Personality, policy ... or something else?

Head of Public Relations at Massey University, Dr Chris Galloway spoke to Duncan Garner. 

Watch the video for the full interview.