Cee Lo Green has given fans four ways to enjoy the ground-breaking video to his new single 'Robin Williams', by offering them the chance to choose 'word', 'video', 'image' and 'shopping' tabs on search engine Google as the track plays.
Directed by Vania Heymann and created in partnership with designers at Interlude and Prettybird, the interactive promo follows the lyrics of the tribute tune, flashing up Google definitions or images linked to the verses and chorus, during which Green sings, "We don't know what the next man's going through" and "We gotta laugh the pain away".
The 'Forget You' singer's new track, which also references late comedy legends Richard Pryor and John Belushi and actor Philip Seymour Hoffman, is now available for download on iTunes and streaming on Spotify.
The track, which also serves as a message about those suffering mental health issues, features on Green's new album, Heart Blanche, which will be released in November.
WENN.com
