Kiwi comedian Cori Gonzalez-Macuer recently became a father and it's something that's inspired a large part of his new show.
Like many of us, Gonzalez-Macuer has noticed the disturbing prevalence of "bro culture" in recent years.
"If you go Courtney Place at 2am, you do start to see glimpses of it, but in Auckland it's just everywhere. It doesn't even just happen at nightclubs. Like at Tank juice shops, you can tell it's happening there."
This worrying phenomenon is touched on in his new Comedy Festival show Awesome? Nah Bro.
Gonzalez-Macuer has been doing stand-up in New Zealand for more than 10 years.
He's probably most recognised for his appearances on 7 Days, but he's also branched out into acting, with a part in the 2014 vampire film What We Do In The Shadows.
Directed by Jemaine Clement and Taika Waititi, the Kiwi film was a success at the box office and with critics.
In his latest comedy show, Gonzalez-Macuer scrutinises types of people who he doesn't want his young daughter to grow up to be like.
"People who have been on a silly show, which I won't name, and they just kind of keep trying to get on the news," he says.
"You know, it's like, 'You had your 15 minutes, it was horrible for everyone, now just go away'."
That may or may not have been a veiled reference to The Bachelor.
"I actually met a girl who was on there, and I asked her why she wanted to be on there, and she said 'I want to be famous'," Gonzalez-Macuer says.
"Like, that was it, and that was part of the inspiration for this show."
Does that sound awesome? Yeah Bro.