Diehard and casual fans alike are snapping up Prince albums today, following the pop legend's death overnight.
Prince, 57, was found dead at his Paisley Park compound. It's not clear how he died yet, but his publicist said he had been "fighting the flu".
With more than 30 albums over nearly four decades, there's plenty to choose from.
"Pretty much as soon as we opened, people started looking through the Prince section and started buying a back catalogue," says Real Groovy manager Sarah Williamson. "There was a direct line to 'P'."
It's not uncommon for sales to jump following the death of a famous musician, even in the age of Spotify and Bittorrent.
After David Bowie died in January, within days his songs held seven of the top 10 spots on the New Zealand iTunes chart. In the US he sold 682,000 albums and songs in the following week, up 5000 percent.
Soul singer Amy Winehouse sold more copies of her album Back to Black in the US in the week after her 2011 death than she had in the previous six months.
Virtually the same thing happened here, says Ms Williamson.
"When Amy Winehouse died all of her stuff sold out straight away. When Michael Jackson died, same thing. The same thing will happen with Prince. It's the diehard fans who are here right now, but it will spread to the younger generations later in the week."
Emotions were running high in the Real Groovy office this morning.
"Everybody's sad, but I think a lot of it is reflective of how amazing and influential he was," says Ms Williamson. "We've got some diehard Prince fans in our staff who have been really affected by this."
If you pop in today, don't expect to hear anyone else on the in-store stereo.
"We filled up our cartridges with all of the albums we could find… just been playing it all morning. We're just trying to celebrate it, his musical history."
Newshub.
