The writers of a new song released to help celebrate Te Wiki o te Reo Māori (Māori Language Week) are hoping its valued as much for its lyrics as its soulful melody and vocals.
It was released on Wednesday night, and on Thursday morning it was top of the New Zealand iTunes charts.
The track was penned by the presenters of Māori kids television show Pūkana, and eventually came together after the group "spat out words" and tinkered with a tune.
But that process came after the group sat down and discussed why they wanted to record a song in the first place.
"If it's a Te Wiki o te Reo Māori song, and it's coming from the rangatahi [younger generation's] voice, what do we want to achieve from making this song?" said presenter Nathaniel Howe.
"We all talked about 'what are some of the things that we find difficult as young people when we talk about te reo Māori? Some of the things that are issues for us and important for us today?'."
That brought out a lot of different answers, but one of the common struggles was being "ashamed to talk Māori in front of experts", according to Mr Blake.
"There's a shame to speak Māori in front of people that are strong and have learnt te Reo Māori - that shame kind of stops us and makes us go, 'I don't want to speak Māori'," Mr Howe said.
"We wanted to kind of flip the switch and say, 'No matter how many mistakes you make, no matter what the mistakes are, the most important thing is that you're speaking'."