Disney has stopped selling a costume from its upcoming movie Moana after complaints it was offensive to Pacific Islanders.
The full-length costume made its wearer look like they had brown skin covered with traditional tattoos, with added padding for "mighty stature" and a grass skirt.
The costume as it was depicted in Disney's online store
It was meant to depict the character Maui, voiced by Dwayne 'The Rock' Johnson in the film.
But many people accused Disney of cultural appropriation for profit, with some likening it to blackface.
In a statement the company said it regretted the offence caused.
"The team behind Moana has taken great care to respect the cultures of the Pacific Islands that inspired the film, and we regret that the Maui costume has offended some. We sincerely apologise and are pulling the costume from our website and stores."