New art marketplace pops up in Ponsonby

New art marketplace pops up in Ponsonby

A new way for Kiwi artists to sell their work has come to town - and it's helping people give back to the community.

Colours works through pop-up exhibitions and an online marketplace and media platform, breaking away from the traditional gallery model.

Founder Samuel Ryan says he's excited to work with Kiwi artists across all media.

"Galleries have their place and have done a huge amount to help artists they exhibit, but Colours is introducing a fresh initiative that empowers artists to communicate with a wider audience, collaborate and support their local communities."

Ten percent of the sale is set aside for a charity or not-for-profit of the artist's choice.

Colours launched during Auckland Art Week with a group exhibition in Ponsonby on Friday, and a three-day art extravaganza is helping promote it through until Sunday.

And graffiti artist Flox teamed up with contemporary Māori artist Jimmy James Kouratoras to create an original wall mural outside Ponsonby Central in support of the launch.

Colours plans to work with more than 100 artists nationwide in the first year, and several more events are planned in Wellington and Christchurch.