Air NZ has released its latest safety video - which stars more than a few famous Kiwi faces.
Inspired by the classic Kiwi road trip, Summer of Safety follows the adventures of Shortland Street's Jayden Daniels as he tours Northland.
Along the way he meets supermodel Rachel Hunter, Game of Thrones actor Joe Naufahu, IndyCar legend Scott Dixon, musician Ladyhawke, and Olympic bronze-medallist Eliza McCartney
"Our safety videos have an impressive global following, collectively attracting more than 100 million views and gaining significant international media exposure," says Air New Zealand general manager of global brand and content marketing Jodi Williams.
"This latest edition is a great opportunity to not only deliver a safety message, but also to showcase the very best of the North to help drive economic benefit for the region."
It's a message the Bay of Island's Marketing Group agrees with.
"Being able to showcase the best of our region to millions around the world is a huge opportunity. We look forward to welcoming even more Kiwi and international visitors to come and experience the North for themselves," says chair Charles Parker.
Hunter says she was thrilled to join the cast.
"Filming in the sunny Bay of Islands brought back memories of my childhood - long summer days, family picnics at the beach and of course, the delicious hokey pokey ice cream," she says.
"Air New Zealand's safety videos are well known internationally and always have a great storyline. One of my favourite moments in this edition is the closing scene where Ladyhawke and her band throw a sunset gig for locals at the Opononi Hotel."