An IMAX trailer for upcoming reboot The Mummy was uploaded with an unfinished sound mix, resulting in hilarity.
The trailer looked very similar to the first trailer Universal Pictures released, but sounded altogether different - not due to a baffling creative choice, but rather a genuine technical error.
It's unclear what happened, though the effect seems to be similar to the isolated vocal tracks that are used in music production.
The trailer's booming background audio and sound effects aren't present, leaving many weird silences punctuated by the actors' vocal tracks and a little ambient noise.
Universal swiftly had the trailer taken down, but not before it was noticed by amused internet users who continue spreading the video - despite the company issuing DMCA takedown notices to stop them.
Not only is the trailer being shared, it's also already been re-edited into a number of different memes.
The Mummy is set for a New Zealand release on June 8, 2017.