Instagram has released a list of the country's most Instagrammed locations, featuring a variety of landscapes and activities.
Auckland claimed three of the top 10 positions, with Takapuna, Queen St and the Sky Tower making the cut.
Andrew Fraser, the director of Marketing Tourism New Zealand, said it was fantastic that people are using the app to share their Kiwi experience.
"The photography skills of visitors and New Zealanders on Instagram are quite remarkable, although they do have some pretty good landscapes to work with," Mr Fraser said.
Queen Street, Auckland
Takapuna Beach, Auckland
Sky Tower, Auckland
Milford Sound, South West
Hobbiton Movie Set, Matamata
Abel Tasman National Park, South Island
Mount Maunganui Beach, Tauranga
Franz Josef Glacier, South Island
Lake Wanaka, Otago
Tourism New Zealand also put out a list of the most used hashtags nationwide. "#NewZealand" took out the top spot, attached to nearly 7,000,000 posts.