Gordon Ramsay is not known for mincing his words, even when it comes to his kids.
Ramsay says he won't let his gaggle of kids be affected by the money they have in their upbringing, despite the celebrity chef being reportedly worth as much as Beyonce.
"I've never been really turned on about the money," he told The Telegraph.
"That's not my number one objective, and that's reflected in the way the kids are brought up.
The TV star has Matilda, 15, Jack and Holly, 17, and Megan, 18, with wife Tana, 42.
Even when the Ramsay brood go on holiday, he says that stance doesn't relax, with the kids not allowed to sit with their parents in first class on a flight.
"They haven't worked anywhere near hard enough to afford that. At that age, at that size, you're telling me they need to sit in first class? No, they do not. We're really strict on that.
"I turn left with Tana and they turn right and I say to the chief stewardess, 'Make sure those little f**kers don't come anywhere near us, I want to sleep on this plane'.
"I worked my arse off to sit that close to the pilot and you appreciate it more when you've grafted for it."
His youngest children are given NZ$90 spending money a week, which they have to use to pay for phone charges and bus fares. Oldest daughter Megan, at university, gets double that.
"The earlier you give them that responsibility to save for their own trainers and jeans, the better," Ramsay said.
Even in the future, the four children won't be able to count on their father's millions.
"The only thing I've agreed with Tana is that they get a 25 per cent deposit on a flat, but not the whole flat," he said.