A billboard promoting a children's movie has sparked outrage online after claims that it promotes body shaming.
The ad for Red Shoes and the Seven Dwarfs, a new film starring the voice of actress Chloe Moretz, shows the tall, thin heroine wearing red high-heeled shoes next to a shorter, heavier version of herself.
"What if Snow White was no longer beautiful and the Seven Dwarfs not so short?" the tagline asks.
Red Shoes and the Seven Dwarfs is a product of South Korea's Locus Creative Studios and has been described as a Snow White "parody with a twist."
Plus size blogger Tess Holliday was one of the many who tweeted their outrage at the billboard, asking "How did this get approved by an entire marketing team?"
"Why is it okay to tell young kids being fat = ugly?"
A photo of the billboard also sparked ire in a parent's Facebook group, Huffington Post reported.
"What the hell??? So because she's not a complete waif but actually normal size, she is no longer beautiful?!?! No way on this movie!!" wrote one parent.
"My kids will never see this," added another.
"If it's a kid's movie it's horrendous," another mum commented.
Newshub.
