Despite repeatedly claiming publically she does not drink alcohol, Kim Kardashian has posted several photos of her downing tequila shots while wearing a revealing bikini.
The 36-year-old reality TV star posted a boomerang video on Instagram from her vacation in the Bahamas over the weekend, dancing in a black Chanel bikini and knocking back shots.
"I do not drink alcohol at all," Kim previously told People magazine.
"My sisters drink, so when they get a little crazy, I am there to pull them down... I've never really been a drinker. I hate the taste of alcohol."
She has also publicly chastised her sister Kourtney's ex-boyfriend Scott Disick for his partying lifestyle.
"Kimberly does not drink alcohol whatsoever... she's just never been into it," her sister Khloe told Elle magazine.
Perhaps Kim doesn't realise there's alcohol in the specific brand of tequila she's promoting on social media - a brand owned by Cindy Crawford's husband Rande Gerber along with George Clooney.
It's unclear if it was a paid endorsement, sponsorship arrangement or something else, but Kim's plugs for the posh booze came in thick and fast.
"I know Cindy drinks this so I'm in!" she captioned one shot.
Kim and husband Kanye West were in the Bahamas to celebrate his birthday.