A clinic in Vietnam has been left red-faced by apparently adopting the logo of popular zombie franchise Resident Evil.
The Medcare Skin Centre in Ho Chi Minh City is using the distinctive logo of the Umbrella Corporation, the fictional, evil business whose ruthless greed leads to the apocalypse in the series.
Being associated with a supernatural virus that causes the dead to rise up, kill the living and feed on their flesh is presumably undesirable for a real-world skincare centre and the clinic has taken to its Facebook page to apologise.
"Our team is highly specialised in taking care of skin conditions for our clients and logo design is completely out of our specialty and was consulted and completed for us by a hired third-party," the statement reads.
"We understand the urgency of the situation; and [are] working to quickly to provide appropriate answer to our clients, partners, community and to the movie and game producers and copyright holders of the artwork."
Of course, being 2017, stories like this often delight us for a brief period before being exposed as fake. Thankfully, Adam Rosenberg at Mashable.com published an exhaustive investigation into the Medcare Skin Centre - however, his resulting verdict is inconclusive, but every indication points to this story being real and not a highly elaborate hoax.
Meanwhile, film Resident Evil: The Final Chapter and game Resident Evil 7: Biohazard were both released in New Zealand earlier this year.