Netflix has accumulated US$20.54 billion (NZ$27 billion) in short and long term debt through its massive investment into original content, according to reports.
The streaming company expects to lose more money in the near future, but investors are said to not be worried.
Although the company has quadrupled its user base from five years ago to 104 million global subscribers, it's under increasing pressure from rivals such as Hulu and Amazon.
The massive expenditure is part of a strategy to "increase the portion of self-produced originals to 50 percent of its slate in an effort to own more of the shows on the platform".
"That's a lot of capital up front, and then you get a payout over many years," Netflix Chief Executive Reed Hastings said in a recent investor call, according to the Los Angeles Times.
Netflix "expects to be free-cash-flow negative for many years, meaning it will continue bleeding cash for the foreseeable future", the article claims.
The report says investors "expressed approval" of the exorbitant strategy.
Netflix recently scooped a record 93 nominations at the 2017 Emmys.
Newshub.