An article posted by a leading LGBT website has drawn mixed reaction after people on Twitter started referring to Prince George as a 'gay icon'.
The piece, published by PinkNews, shows an image of the young prince standing at a helicopter door with his hands on his face, striking a pose described as "fabulous".
A Northern Ireland politician has launched a formal complaint about the article, which was published by Josh Jackman on July 25.
Leader of the Traditional Unionist Voice, Jim Allister, has demanded PinkNews delete the article and apologise.
"Sexualising a young child in this fashion is entirely inappropriate," said Mr Allister.
"To take an image of a little boy and to fantasise of him being an icon for a life defined by sex is outrageous and sick."
Benjamin Cohen, the chief executive of PinkNews, has responded to Mr Allister's complaint.
"I'm surprised that Jim Allister is such an avid reader of PinkNews that he spotted a minor article from three weeks ago to complain about today." said Mr Cohen.
"[He appears] to claim that being gay is a 'life defined by sex'. This is an outrageous statement."
Mr Allister has strongly opposed LGBT rights for as long as he's been involved in politics, including being the only member of the Northern Irish Assembly to oppose pardons of gay men convicted of offences that would not be crimes today.