Taylor Swift's bathtub diamonds worth $10 million - report

One of the most memorable images from Taylor Swift's new music video was also its most expensive, according to reports.

In several shots of the video for her single 'Look What You Made Me Do', Swift is shown lying in a bathtub filled with diamonds.

It's being reported that the impressive pile of rocks was in fact real, and were provided by celebrity jeweller Neil Lane.

Lane told Page Six the diamonds in the video were worth over US$10 million, and that he had to enter his own vault to gather enough jewels.

"They wanted an over-the-top, glamorous look so we gave them unprecedented access to my collection. And wow what an amazing turnout, diamonds have never looked better!" 

The video, directed by Joseph Kahn, is full of hidden meanings and references to events from Swift's career and personal life. 

She has attracted criticism for the bathtub shot, with some speculating it was a mocking reference to Kim Kardashian West's robbery at gunpoint in her Paris hotel room last year.

The reality TV star, who has been feuding with Swift for the last year, was tied up and left in a bathtub by thieves who stole millions of dollars' worth of jewels.

Swift lies in the tub while singing the lines 'I don't like your perfect crime/How you laugh when you lie/You said the gun was mine". 

Neither Swift nor Kardashian have responded to the allegations, although an anonymous source told People magazine that Kardashian and her husband Kanye West 'don't care' about Swift's single.

The song and video have both already set multiple records.

'Look What You Made Me Do' racked up over 10 million listens on Spotify on the day it was released - the most ever in a single day, according to the BBC.

The music video, which premiered at the VMAs on Sunday (local time), received 43.2 million YouTube views in its first 24 hours - beating the previous record-holder, Psy's 'Gentleman', by over seven million views.