Taylor Swift has announced more details about her new album - it's called Reputation, it'll be released in November and the first single drops this week.
The 'Blank Space' hitmaker recently emptied her social media accounts and official website, then posted a cryptic snake video as a tease before announcing the new information via Instagram early on Thursday morning (NZ time).
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Swift also released what's believed to be Reputation's cover art, which features newspaper articles about her along with a black and white photo of her face, which is pulling a sultry expression.
In an interesting use of her Instagram account, Swift now has three images above three videos, which correspond to form a larger pattern.
Given the newspaper motif in the image, it's likely Swift will finally be addressing her headline-filled 2016 on the new record.
The first single from Reputation will be released on Thursday night in the US, before the full album is released on November 10.