PewdiePie, the man behind the world's most popular YouTube account, is in yet another racist controversy after calling someone a "f**king n****r" during a broadcast.
The Swedish broadcaster, real name Felix Kjellberg, is facing new repercussions over the racist slur after being dumped by Google and Disney in early 2017 over previous anti-Semitic comments and videos perceived as glorifying Nazis.
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While live-streaming a game of PlayerUnknown's Battlegrounds, PewdiePie let loose with the outburst during a gunfight.
"What a f**king n****r! Jeez, oh my God, what the f**k," he says in the video.
"Sorry, but what the f**k? What a f**king asshole. I don't mean that in a bad way."
One of the first game developers to boycott PewdiePie over the new controversy is Campo Santo, creators of the indie hit Firewatch.
On Twitter, a spokesperson for the company said it was filing copyright takedown notices against PewdiePie's videos that featured their game.
When PewdiePie faced a backlash over his Nazi-related content and mocking Holocaust victims, he defiantly continued to publish similar videos; but following the deadly white supremacist rally in Charlottesville, Virginia, promised to quit making such 'jokes'.
He has yet to respond to the outcry over his latest racist slur.