Tinder hires James Blunt as 'Chief Blunt Officer'

Tinder has teamed up with singer James Blunt in a promotional video campaign for the dating app.

"Here at Tinder we are always thinking of ways to help our community. So when James Blunt was hired as our Chief Blunt Officer we had extremely high hopes," Tinder said on Facebook.

In a series of videos the celebrity scrolls through dating profiles, before offering some blunt criticism.

"Not everyone supports the shirtless bathroom selfie, Joshua, but I think it's a great strategy for weeding out anyone with an ounce of self-respect," he told one person.

"For crying out loud! Are all you photos group shots? It's Tinder cat. Not Guess f***ing Who!" he told another.

But the relationship between Tinder and Blunt didn't last long. "Although James is no longer with the company, we appreciated his input. Sort of," Tinder says.

It's not the first time Blunt has shown his humorous side. He's known for his witty one-liners on Twitter.